Case study
Executive Training & Consultancy Ltd
PR with strategy and structure
Over the year Kinetic has organised case studies and created news articles and had them published.
I would highly recommend Kinetic as a company that can really make a difference.
Doug D’Aubrey
Managing Director
Executive Training & Consultancy Ltd
The difference
PR helped Executive Training & Consultancy Ltd (ETC) – a business consultancy based in Dudley – to clarify its DNA and build a strategy to build authority in its field.
Kinetic built a clear-cut strategy with ETC, which informed a bank of case studies and news articles that developed potential customers’ confidence in the ETC team’s skills.
ETC’s campaign with Kinetic:
- Developed its DNA, which informed its core marketing message
- Created a communications plan to strategise how the brand communicates with its target audience
- Produced a bank of case studies, success stories and news articles
- Built relationships with media outlets to secure compelling coverage.
PR that creates consistency
ETC wanted to stand out from other business consultancies by showcasing the potential results for new customers.
To achieve this, ETC needed to build authority within its industry, so together, we:
- Refined ETC’s DNA – to build a company profile that reflected the business, its competitive edge and its core values
- Produced a communications strategy – with measurable objectives and target audience personas to evaluate performance and engage its audience effectively
- Media liaison – built media relations to secure authoritative mentions and coverage across key media titles
- Built a bank of authoritative content – created an assortment of team case studies, new business announcements and success stories to develop confidence in ETC.
What our client says...
I have been working with Kinetic Communications now for over a year and they have really helped set the key statements that reflect what we are about, and our DNA.
The team at Kinetic are very professional and really know their stuff when it comes to improving your communications.
Over the year Kinetic has organised case studies and created news articles and had them published.
I would highly recommend them as a company that can really make a difference.
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