Case study
Drink St Maur
PR the illuminator
It has pushed our thinking tremendously and got us something we can really use in practical terms.
Andrew Wells
Director
The Secret Aristocrat Company Ltd (Drink St Maur)
The difference
PR strengthened St Maur’s message, ensuring it stands out ahead of its competition.
Kinetic’s consultation sessions gave them the blueprint they needed to improve ROI from its social media and other marketing activities.
The sessions:
- Created compelling messaging that encapsulates the brand clearly and concisely
- Offered a deeper understanding of St Maur’s target audience, and how to reach them
- Gave support and advice to guide the success of future social media activity.
PR that stands out
St Maur is operating in an increasingly competitive market.
Like any brand, its back-story is unique, but it needed to be better articulated: shorter, clearer and more compellingly to cut through on Google (and other search engines).
Working with Kinetic, St Maur:
- Defined its DNA – why it exists and how it stands out against all other floral liqueurs
- Developed a clear, strategic plan to guide all future brand communications. The plan ensures results can be measured against goals – what’s working and what’s not
- Profiled its target audience groups using detailed personas (demographics and psychographics), so St Maur understands exactly what its various audiences need and how to reach them
- Organised its social media and digital marketing plan priorities – focusing on its audiences and how best to engage them across the different media outlets and channels.
What our client says...
It was illuminating and you empowered us. You got us to really think and be more precise.
It has pushed our thinking tremendously and got us something that we can use in practical terms.
We’ve done what we set out to do.
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