Case study: Dafo Vehicle’s PR with international reach

Case study

Dafo Vehicle

PR with international reach

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By getting us featured in highly-trusted and technical publications, Kinetic is not only, opening doors with important prospects internationally, but also boosting our Google rank.

Fredrik Rosén
Business & Marketing manager
Dafo Vehicle Fire Protection

Image of Fredrik Rosen

The difference

Dafo Vehicle Fire Protection (Dafo) – the market-leader in vehicle fire detection and suppression systems – joined forces with Kinetic to grow its reach with a focused media relations campaign.

The brief:  “People who know us, love us. Make strangers do the same.”

Kinetic built a foundation on which to base all of Dafo’s communications. Then the editorial teams of specific trade and technical titles were targeted to showcase the company’s prowess in fire suppression in heavy vehicles across many industries eg mining, construction, and transport.

Dafo is building brand awareness, credibility and trust with its target audiences by:

    • Gaining editorial coverage in highly authoritative and international B2B titles.
    • Editorial is based on core content themes which ‘glue together’ all communications not just media relations eg emailers, website blogs/landing pages, social media etc.
    • Attracting website visits by positioning Dafo as the market-leading provider of fire safety solutions in high-risk industries.

PR to educate

Dafo’s international media relations content was added to its website reinforcing it as a ‘knowledge hub’ for fire prevention and suppression for vehicles and machinery. Some of the themes:

illustration of world news and comments from editors

What our client says...

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By getting us featured in highly-trusted and technical publications, Kinetic is not only, opening doors with important prospects internationally, but also boosting our Google rank.

Want to boost your brand’s authority and credibility?

 

Securing editorial in highly authoritative (Moz-rated) publications wins trust with your prospects as well as boosts you up the Google page pecking order.

Find out more, get in touch.

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