Case study
Dafo
PR with international reach
By getting us featured in highly-trusted and technical publications, Kinetic is not only, opening doors with important prospects internationally, but also boosting our Google rank.
Fredrik Rosen
Business & Marketing Manager
Dafo Vehicle Fire Protection
The difference
Dafo Vehicle Fire Protection (Dafo) – the market-leader in vehicle fire detection and suppression systems – joined forces with Kinetic to grow its reach with a focused media relations campaign.
The brief: “People who know us, love us. Make strangers do the same.”
Kinetic built a foundation on which to base all of Dafo’s communications. Then the editorial teams of specific trade and technical titles were targeted to showcase the company’s prowess in fire suppression in heavy vehicles across many industries eg mining, construction, and transport.
Dafo is building brand awareness, credibility and trust with its target audiences by:
- Having a defined purpose as captured in its vision, mission, values and messages. This includes Dafo’s ‘why’ (its ‘reason for being’ or how it ‘does business on purpose’).
- Mapping Dafo’s target audiences – in detailed demographic and psychographic personas – so that the company’s messages ring true with potential prospects.
- Running a targeted and focused international media relations campaign.
- Gaining editorial coverage in highly authoritative and international B2B titles.
- Editorial is based on core content themes which ‘glue together’ all communications not just media relations eg emailers, website blogs/landing pages, social media etc.
- Attracting website visits by positioning Dafo as the market-leading provider of fire safety solutions in high-risk industries.
PR to educate
Dafo’s international media relations content was added to its website reinforcing it as a ‘knowledge hub’ for fire prevention and suppression for vehicles and machinery. Some of the themes:
- Fire risks and how to mitigate them
- Value and life-saving information to various industries and their stakeholders
- All tailored to specific industries eg ports / marine, mining, construction.
What our client says...
By getting us featured in highly-trusted and technical publications, Kinetic is not only, opening doors with important prospects internationally, but also boosting our Google rank.
Want to boost your brand’s authority and credibility?
Securing editorial in highly authoritative (Moz-rated) publications wins trust with your prospects as well as boosts you up the Google page pecking order .
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