Case study
Cornbow Shopping Centre
PR the community engager
We have worked with Kinetic on various projects over the past 10 years or so, and the support and services they provide are second to none, even in the most extreme and testing situations.
Eve O’Connor
Centre Manager
Cornbow Shopping Centre
The difference
PR has continuously helped the Cornbow to engage with its local community – drawing in new visitors to the shopping centre.
Over our 10+ year relationship, Kinetic has helped the Cornbow to:
- Redevelop the centre – a significant portion of Halesowen town centre – and keep the town centre alive in the process
- Share its incredible achievements with the local community: re-developments, new tenants, Britain in Bloom, etc
- Run successful events and competitions at the centre
- Come up with new and creative strategies to engage and entice greater footfall to the centre.
PR that engages
As online shopping grows, the Cornbow needed to engage its local community to continue to draw in footfall and revenue for its tenants.
It needed to give people a reason to visit the centre in person.
Kinetic worked with the Cornbow to:
- Develop its ‘DNA’ – the foundation and core message for all of its PR – so content stands out from the crowd and engages potential consumers
- Build an integrated communications strategy that pulled together every element of the marketing communications mix to keep people shopping and attract new tenants
- Create seasonal competitions – eg to pull visitors into the centre with Christmas challenges
- Respond to media enquiries at a time of crisis.
What our client says...
We have worked with Kinetic on various projects over the past 10 years or so and the support and services they provide are second to none, even in the most extreme and testing situations.
The team work with integrity and offer a wide breadth of experience.
Kinetic is well-known for its never-ending drive and enthusiasm and the team is always a delight to work with.
For PR and marketing services, I can thoroughly recommend the team at Kinetic.
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