PR that gives insight
Family-owned and independent, Cooshoo’s vision is to make kids’ shoes fun, well-fitting and easy for parents.
The owner appreciated she needed to clarify the vision, mission and values to be the foundation for all marketing activity going forwards – when serving their local Kings Heath high street and the wider, online community.
Cooshoo and Kinetic:
PR to understand customers
Kinetic helped Cooshoo better understand and articulate their customers’ – both parent’s and children’s – motivations, pain points and the solutions which would delight them both
We then turned these insights into a calendar of communications to target these groups.
To ensure Cooshoo’s communication success, we: