Case study
Cooshoo
PR that gives insight
The difference
Family-owned and independent, Cooshoo’s vision is to make kids’ shoes fun, well-fitting and easy for parents.
The owner appreciated she needed to clarify the vision, mission and values to be the foundation for all marketing activity going forwards – when serving their local Kings Heath high street and the wider, online community.
Cooshoo and Kinetic:
- Defined what makes Cooshoo unique with brand-new DNA and focused messages to underlie all their communications
- Identified their target audiences and what, where, when each needed to hear from Cooshoo.
- Planned a marketing campaign with specific and achievable objectives so they could track their progress.
- Developed content themes to ‘glue’ messages together across the lines – products and communication platforms.
PR to understand customers
Kinetic helped Cooshoo better understand and articulate their customers’ – both parent’s and children’s – motivations, pain points and the solutions which would delight them both
We then turned these insights into a calendar of communications to target these groups.
To ensure Cooshoo’s communication success, we:
- Asked deceptively simple (yet tricky) questions – these dug deep into what makes Cooshoo stand-out as much as their shoes.
- Developed a strategy – a six-month communications plan to take Cooshoo’s marketing communications forward.
Are you aligned with your target audience?
To find out how Kinetic can help, get in touch.
