Case study: Cooshoo ‘PR that gives insight’

Case study


PR that gives insight

The difference

Family-owned and independent, Cooshoo’s vision is to make kids’ shoes fun, well-fitting and easy for parents.

The owner appreciated she needed to clarify the vision, mission and values to be the foundation for all marketing activity going forwards – when serving their local Kings Heath high street and the wider, online community.

Cooshoo and Kinetic:

PR to understand customers

Kinetic helped Cooshoo better understand and articulate their customers’ – both parent’s and children’s – motivations, pain points and the solutions which would delight them both

We then turned these insights into a calendar of communications to target these groups.

To ensure Cooshoo’s communication success, we:

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Are you aligned with your target audience?

To find out how Kinetic can help, get in touch.

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