Case study
Coleshill Hub
PR to bring a community together
The difference
Using PR, Coleshill Hub raised awareness of and engagement with its services in the local community. By establishing a core message and marketing plan, the Hub interacted with the different stakeholders in consistent and engaging ways.
Coleshill Hub’s campaign with Kinetic:
- Increased awareness of the Hub and amplified the reach of its core services to the local community
- Built trust among the local community throughout the COVID-19 pandemic, ensuring everyone was able to access the support they needed
- Lifted the Hub’s online presence, enabling people to engage and interact with it throughout the COVID-19 pandemic and beyond
- Gave the Hub everything it needed to take its communications to the next level, ensuring engagement continues long after Kinetic’s campaign.
PR that stands out and engages
After a challenging year throughout the pandemic, bringing the local community together was more important than ever for the team at Coleshill Hub.
To do this, it needed to establish its presence in an increasingly digital world of communications. That required a clear-cut plan to focus energies and budgets.
Working together with Coleshill Hub, we:
- Defined its DNA and emphasised its core purpose – to raise unity and quality of life in the Coleshill community
- Developed a strategic communications plan that guided all of its marketing activities – from social to editorial to leaflet drops
- Ensured consistency in all of the Hub’s communications – so it projected a consistent message, whether you were in the Hub itself, visiting its online profiles or reading a flyer on a local noticeboard
- Built relationships with local media outlets to expand the Hub’s reach throughout the entire community, so more people were aware of the support available.
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