Case study: BIPC Worcestershire ‘PR that supports small businesses’

Case study

BIPC Worcestershire

PR that supports small businesses

The difference

Business & IP Centre (BIPC) Worcestershire was launching a new support programme to help start-up businesses succeed. The programme offers a range of essential support, from marketing to finance.

 With Kinetic’s consultation and support, BIPC Worcestershire:

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PR that stands out and engages

BIPC Worcestershire wanted to implement a new programme of peer support group sessions, which helped local start-up businesses to network, learn lessons from one another and succeed in the trying, early years of business.

To ensure the programme was a success, it needed to understand what its target audience would value most, and design the programme – its messaging, branding and contents – around this.

After successfully tendering for the opportunity, Kinetic supported BIPC Worcestershire by:

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