Case study
Avonmead
PR with the whole team involved
The session was very thought-provoking and enables all team members to contribute and help determine how we should operate.
Thank you Kinetic for helping us to identify our ‘why’ and supporting us on our business journey.
Adam Wright
Co-Managing Partner
Avonmead
The difference
As it was looking to reinvent its brand, PR helped Avonmead to get to the root of its purpose and stand out amongst a highly-competitive industry.
Kinetic’s consultancy session with Avonmead:
- Brought the whole Birmingham team together, giving everyone the chance to contribute to Avonmead’s ‘DNA’
- Created strong foundations for all of Avonmead’s ongoing marketing activities
- Helped the team to see the business from an outsider’s perspective and refine their message accordingly.
PR to support the business journey
Avonmead has grown rapidly over recent years, and to sustain that growth in the long-term, it recognised the need to take a step back and define what makes the company what it is.
It needed to stand out against a sea of voices coming from the accountancy sector.
Working with Kinetic, Avonmead:
- Defined its core purpose – its ‘why’ – why it exists
- Articulated its sustainable competitive edge, which would see it stand out against its competitors for the long-term
- Cement its core values – ie its ‘code of conduct’ that the whole team buys in to.
What our client says...
As a rapidly growing technology-focused accountancy firm, we found it vital to establish our company DNA and values to clearly identify and set-out what makes us different to other accountants.
Kinetic helped us establish our core values through a group team session based at their office. The session was very thought-provoking and enabled all team members to contribute and help to determine how we should operate.
From the session we were able to create a ‘DNA wheel’ encompassing:
- Our core values
- Why clients choose Avonmead
- The behaviours our team demonstrate
- How our clients interact with us
- How our clients feel after working with us.
Thank you Kinetic for helping us to identify our ‘why’ and supporting us on our business journey.
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