Case study
Aristi Ltd
PR the profile-raiser
You’ve certainly given us some focus, and we have now started developing content and keeping our website up to date.
Thank you for that.
Harj Singh
CEO
Aristi Ltd
The difference
Aristi provides cyber security to entire organisations, protecting confidential data and managing different cyber risks.
PR helped to define Aristi’s DNA and developed distinct personas that would inform its ongoing communications strategy.
This strategy outlined clear objectives and messages, alongside a robust strategy, which informed a media relations campaign to raise Aristi’s profile amongst its target sectors.
Aristi’s campaign with Kinetic:
- Defined its DNA in a collaborative immersion session to ensure the whole team was on board
- Produced consistent messaging that engaged its audience
- Successfully focused Aristi’s communications around what the team wanted to achieve, with measures in place to see how it was working
- Built Aristi’s profile across key media outlets that reached its target sectors.
PR that builds influence
Aristi needed to stand out ahead of its competition in a hotly-contested industry: cybersecurity.
To be successful, it needed to establish itself as a thought leader.
Together, we:
- Defined Aristi’s DNA – to focus its messaging and ensure it stands out ahead of its competition
- Produced a long-term communications plan – which aligned messaging, personas and measurable objectives to support its communications activity
- Media relations – positioning Aristi as a key opinion leader in its field, increasing website traffic (quality and quantity).
What our client says...
You’ve certainly given us some focus, and we have now started developing content and keeping our website up to date.
Thank you for that.
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