Case study
Alto Access
PR launching a new product
The difference
PR helped Alto Access to launch its new, innovative product – the Alto Mini Tower – into the UK construction market, raising awareness and visibility, while building trust in the brand and its products.
Working together, Kinetic helped Alto Access to:
- Stand out against its competitors
- Lift its online presence and increase engagement with its audience via its social platforms
- Raise brand awareness and put the new Alto Mini Tower into the spotlight
- Use case studies of delighted customers to build trust with prospects.
PR that supports lead generation
Alto Access wanted a partner to launch a new product – the Alto Mini Tower – into the UK construction market.
A long-trusted brand, Alto’s growth had hinged on word of mouth and customer recommendations.
Kinetic gave Alto a plan to turn ‘strangers’ to the Alto Access Mini-Tower into raving advocates for the brand, which involved:
- Defining its DNA – in a few well-chosen words to make it stand out across the world and attract Google website visitor traffic
- Developing a robust communications plan – setting measurable objectives, defining ideal customer personas (inc psychographics and demographics), messages, strategy and the content themes that would ‘glue’ everything together through the months
- Building its social media presence – helping the brand engage more closely with its social audiences ongoing
- Securing authoritative media coverage for the Alto Mini Tower – putting the product in front of Alto’s ideal audience in the construction sector.
Is your business looking to launch a new product?
Get in touch with a member of the team and we’ll share how we could help:
