Case study
Actavo
PR opening fresh market opportunities
Kinetic played a key role in growing our media footprint in the UK over three years, during which time we underwent our major corporate rebrand to Actavo UK.
Carl Gibney
PR Manager
Actavo
The difference
At a time when it was expanding to deliver vital infrastructure to clients internationally, PR built Actavo’s authority as a world-class company and amplified its reputation across market sectors and technical skill-sets.
PR played a crucial role in Actavo’s growth.
Kinetic’s campaign with Actavo:
- Grew UK confidence in the brand, showcasing the team’s heavyweight skills and expertise
- Established a news pipeline, building Actavo’s reputation as a leading UK infrastructure provider
- Increased awareness of Actavo’s capabilities across the utility services and telecoms sectors from standing starts
- Empirical evidence showed how the results grew – in line with business growth - year-on-year.
PR to support strategic business goals
Actavo wanted to grow and expand the presence of its network and in-home solutions into the UK market. It needed to show how it was best-placed to serve the UK market while being based in Ireland.
Its strong reputation as an Irish company needed to be made relevant to the UK audience. Actavo needed to build awareness, confidence and trust in the brand.
Working together with Actavo, Kinetic:
- Developed a series of opinion and thought-leadership content, which was published across a number of heavyweight, authoritative media outlets
- Created a number of key media relationships to position Actavo as an authoritative voice for influential trade magazines to talk through developments across the network and in-home service sector
- Integrated all of Actavo’s marketing and communications – so it was conveying one consistent, clear and compelling message across all of its content
- Supported the team to strengthen every element of Actavo’s marketing mix – from social media posts to editorial features.
What our client says...
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