Case study
Acorns Children's Hospice
PR with practical tools
The level and breadth of your knowledge is phenomenal – it spans so many areas.
You’ve given us practical tools.
Sophie Flynn
Content Officer
Acorns Children’s Hospice
The difference
A pro bono consultation session with the Acorns Children’s Hospice PR team helped focus their message, so they better engage their audiences.
Kinetic’s gave Acorns Children’s Hospice an outside perspective on its reputation and messaging by:
- Asking deceptively simple yet tricky questions to define the charity’s ‘why’ – the centre of all its content and messaging
- Demonstrating how it stands out ahead of other charities in the area and across the world
- Giving practical support and tools for Acorns to use its refreshed ‘DNA’ as a springboard to improve the return on investment for every pound spent on its communications activity
PR that works in practice
The charity and not-for-profit sectors have been hit hard by COVID-19 pandemic. It’s been harder to stage fundraising opportunities and engage audiences to secure vital donations.
Acorns Children’s Hospice supports life threatened and life limited babies, children, young people and their families across Worcester, Birmingham and Walsall.
The charity welcomed independent counsel on its digital marketing and online reputation, how it stands out, which content best engages its audience and how it can best improve marketing results.
Working with Kinetic, Acorn’s Children’s Hospice:
- Clearly defined its ‘why’ in a way that engages the hearts of its audiences. Donations are emotionally-driven and justified with logic and rationale
- Articulated its competitive advantage – ensuring it stands out against other charities both in the region and across the world
- Honed the charity’s values that showcase the culture of the charity or ‘how we do things around here’ and what it’s like to volunteer and work alongside them
What our client says...
The session has been great for the charity to get an outside perspective.
We can get very bogged down – we all know what we do – but it’s really good to hear from someone who has that outside perspective.
Kinetic’s level and breadth of knowledge is just absolutely phenomenal and so useful. It spans so many areas of comms and digital comms.
It was a really good, practical session. You’ve given us really practical tools, dialling down into our messages and actually helping us write them.
We’ve now got a great platform for us to jump off and start doing our own further work. Thank you!
It’s given us something that we can go away with and really add immediate value to what we do.
The session was really, incredibly useful. Kinetic helped to answer a lot of our questions in a clear and helpful way.
It’s set us off on a clear path with some things that we can just go ahead and start tackling now.
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