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REG Windpower

Problem

Lack of clarity around what the brand stood for which is critical when you’re about to erect a wind turbine.

Solution

Integrated communications solution:

  • Defining the vision, mission and values to capture the brand’s ‘DNA’ – which is as unique as an individual’s voice. Defining and developing values-based messages.
  • Expressing that ‘voice’ through orchestrated communications: securing editorial, creating and curating content to support social media engagement, educational and sales literature.
  • Open day events hosting the local community interested in finding out more.  Gathering feedback.
  • Handling media relations.
  • Follow up activities.

Result

  • Positive media coverage across the board: print, online and broadcast.
  • Circa 500 local residents attended the open day.