The Brewery-Raising your profile to retailers

The Brewery


The Brewery – a new £30 million high street leisure and retail scheme promising to transform Cheltenham town centre – needed to attract retailers to its scheme.


  • Create appeal to prospective trade tenants and shoppers.
  • Establishing excellent media relationships with Gloucestershire Echo and persuaded them to be an advocate of the scheme – communicating the benefits The Brewery will bring to Cheltenham.
  • We created a steady stream of ‘good’ news to the property trade press celebrating milestones, new tenants, demolition and construction updates all accompanied by high quality photography.
  • We developed a stylish e-zine that was distributed to potential tenants highlighting the benefits of the scheme and its prime location in Cheltenham.
  • We acted as a press office providing comments, statements and media requests.



  • Over five tenants joined The Brewery scheme whilst Kinetic provided PR support
  • High value coverage within Property Week
  • Question & Answers for Retail Week
  • Established advocates and contacts with the Cheltenham media



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