The Brewery
Problem
The Brewery – a new £30 million high street leisure and retail scheme promising to transform Cheltenham town centre – needed to attract retailers to its scheme.
Solution
- Create appeal to prospective trade tenants and shoppers.
- Establishing excellent media relationships with Gloucestershire Echo and persuaded them to be an advocate of the scheme – communicating the benefits The Brewery will bring to Cheltenham.
- We created a steady stream of ‘good’ news to the property trade press celebrating milestones, new tenants, demolition and construction updates all accompanied by high quality photography.
- We developed a stylish e-zine that was distributed to potential tenants highlighting the benefits of the scheme and its prime location in Cheltenham.
- We acted as a press office providing comments, statements and media requests.
Results
- Over five tenants joined The Brewery scheme whilst Kinetic provided PR support
- High value coverage within Property Week
- Question & Answers for Retail Week
- Established advocates and contacts with the Cheltenham media
