“Over 4,000 leads generated in a six-month campaign, I was absolutely stunned. It’s not the whole story, but it’s a vital part of it.”
Ecomerchant is a supplier of sustainable building solutions for the construction sector. It has a developed a wide range of durable and healthy products with the aim of reducing the impact the built environment has on our planet.
The challenge
Ecomerchant discovered Blowerproof, a paint-on airtightness solution that meets Passive House (quality, comfort and energy efficiency) Standards.
Ecomerchant wanted to launch Blowerproof in the UK market, developing awareness of the product and generating market-leading sales.
The solution
Kinetic worked closely with Ecomerchant to create an integrated content-lead communications campaign, comprising:
- Researching and developing one core piece of content.
- Repurposing this piece of content across
- Ecomerchant’s owned, earned and paid media.
- Getting the Blowerproof story into the media, securing editorial coverage surrounding airtightness.
- Promoting the product across:
- Website content
- Emailers
- Newsletters
- Social media
- Advertorial
- Remarketing
The outcome
The Blowerproof content campaign resulted in:
- Increased awareness of the Blowerproof and Ecomerchant brand.
- 600+ leads in the first month of the campaign and 1000+ over the entire campaign period.
- Ecomerchant surpassing its sales targets.
For more information about the Blowerproof campaign, or to find out how Kinetic could help you with your next product launch, get in touch.
