Why is public speaking important for your business and how can you do it well?

Being able to deliver compelling speeches that engage with your audiences is a fantastic way to drive awareness of your business.

Speaking on subjects pertaining to your business adds a personal touch to your brand. This will boost your credibility, generate potential business leads and educate others of the work you do.

But how can you write and deliver a powerful speech?

Where to start

A speech is nothing to worry about, it’s effectively a live performance. It’s your time to shine and show others exactly what you do.

You want to capture your audience. To do this, you need to build a relationship with them first.

You should consider the type of speech that you want to deliver. It’s best to tailor your speech to the type of event you’re speaking at. Think about the number of people you’re speaking to.  Is it a full lecture hall or a small gathering? Ensure you tailor your tone and formality to suit the event.


Understand your audience

You need to identify  your audience  before you can talk to them.

Are they decision makers, decision influencers, gatekeepers etc? You should build a picture of your audience by asking yourself: what will they truly value? What do they want to know? How can I best help them to solve their problems?

Choose a subject

When choosing a subject that will interest your audience, it is important to consider the following things:

  • How long do you have to talk?
  • What do my audience want to know?
  • How can I keep my speech focused? Perhaps keep your speech narrowed down to surround one or two main points, this will help your audience to takeaway key learnings from your speech and share them with others.


Explore your subject

Once you have a subject in mind, be prepared and do the necessary research surrounding it.

It’s very important to understand and cover all aspects of the topic you are covering.

Be as informed as possible. A strong display of knowledge in a particular topic will build trust between you and your audience.

Preparing your speech

Using your research, start to collect your thoughts into a plan

  • Write down everything that you could say
  • Focus on what your audience would find most helpful.

Adjust the tone of your voice

  • You should write your speech in the same way you would speak it aloud
  • Use elements of humour and examples of small talk – where appropriate – to improve the relationship between you and your audience.

Use notes / prompts

  • Your notes aren’t seen by the people you’re speaking to
  • Use these flexibly for self-reminders and prompts throughout your speech.

Be as clear-cut as possible

  • Give examples or statistics to support your points
  • Be as specific as possible.

Use shorter sentences

  • When reading, memorising and delivering your speech, shorter sentences will make it more memorable This will also keep it simple for your audience to understand/assimilate/retain.

How will you present your speech?

When delivering your speech, you may also want to use a professional presentation tool; such as PowerPoint, Prezi and Google Slides.

Be aware that a presentation is designed to help immerse your audience rather than distract them. You want to avoid slides with lots of text and keep your slides relevant to what you’re saying.


How will you deliver your speech?

The speech you have written cannot be thoroughly digested without a sharp delivery.

When you start speaking, make eye contact with your audience.

Memorise as much as you possibly can and if you require a prompt during the speech, you could use note cards but avoid relying solely on them.

Remember to refer to the visual aids to demonstrate synchronisation between what you’re saying and what your audience are seeing.

Finally, you must be enthusiastic.

Still need help? Get in touch – we’d love you to make your speech perfect.