Why public speaking is important for your business and how to do it well.
7th October 2019
Being able to deliver compelling speeches that engage with your audiences is a fantastic way to drive awareness of your business. Speaking on subjects pertaining to your business adds a personal touch to your brand. Discover how you can write and deliver a powerful speech.
Ecotricity – Wining hearts and minds at Heckington Fen
15th July 2019
Winning hearts and minds and building trust as Ecotricity prepared to present its case for a 22-turbine wind park on Heckington Fen (Lincs) to the Department of Energy & Climate Change.
How to build a successful business – the skills you need
13th June 2019
Deborah Meadon’s book ‘Common Sense Rules shows businesses the skills they need to grow Read on to understand which of Meaden’s key business skills can help you to build a successful business.
Getting savvy with social media
15th May 2019
Your social media platforms are your digital shop windows, warehouses, and customer service centres. They require the same level of focus, etiquette, professionalism, communication skills and attention to detail as your bricks and mortar business. Here’s 20 key rules to keep you on track.
How online grammar services can help your content stand out
8th January 2019
Grammar and spelling errors are the most commonly cited reasons for people stopping reading content. AI powered grammar plugins keep your content error free
Brexit in a nut shell – or should we say ‘eggshell’
12th December 2018
Confused by Brexit. The following Eggsit analogy, both amusing and informative, is aimed at clearing the confusion surrounding Brexit.
Rotten fish to power Norwegian Cruise liner’s newest ships
10th December 2018
Hurtigruten, one of the Nordic region’s most famous cruise ship operators, is investing over £640 million to modify its fleet to use biogas as fuel.
How losing trust can alienate customers
28th November 2018
Nissan CEO, Carlos Ghosn, hit the headlines this month as he was arrested following fraudulent financial claims.
Rang-Tan: no palm oil Christmas
19th November 2018
Iceland’s Christmas ad, blocked by regulators, raises crucial awareness of palm oil production and deforestation.
Why start with why?
5th November 2018
Charlotte Thorp’s blog on Simon Sinek’s ‘Start with why’ tells how some businesses are better at building trust than others.
I don’t yet know what I don’t know
3rd September 2018
Starting any new job can be intimidating. Andrea talks about understanding the 4 Stages Of Learning Model.
In the words of Talking Heads: “How did I get here?”
17th July 2018
Andrea Daniels, a creative with a background in IT and web design joins Kinetic PR. read more about her.
Work experience at Kinetic HQ
26th April 2018
Kirsty Stobel, a student from Birmingham City University joined Kinetic for some work experience. Read about her experience.
What is reputation?
16th August 2016
“Reputation is everything you say, everything you do and everything others think about you.”
South Staffordshire and Shropshire Foundation Trust
15th August 2016
“In just a week, Kinetic took a staid presentation and bought it into the 21st century to make it memorable, fresh and valuable for our team.” Upkar Jheeta, Project Manager, Mental Health Services, South Staffs & Shropshire NHS Foundation Trust
Actavo – Events
15th August 2016
Kinetic identified how Actavo | Events stood out by guaranteeing to always go the extra mile.
Actavo – Hire & Sales solutions
15th August 2016
Harvesting news from the regional network to create news collateral which builds local trust.
Actavo – Network & In Home
15th August 2016
Actavo Network & In Home solutions wanted to grow and expand into the UK market but was seen as an Irish company.
Actavo – Industrial Solutions
15th August 2016
Kinetic researched and created articles bylined by Actavo’s specialists who honed them. Articles sought to advise on topical issues such as changes to the regulations governing working at height or at depth.
Bromford Housing association
15th August 2016
“They just get on with it and do a superb job. I would commend them not only for their expertise but also for their commitment and energy – they are a real pleasure to do business with.” Jane Turner, Head of Home Ownership, Bromford Housing Group
House building exhibition
15th August 2016
Now Homebuilding & Renovating Show – http://www.homebuildingshow.co.uk/
Energy – Aquila Energy
15th August 2016
Kinetic acted as an outsourced and flexible collaborator and orchestrator of an integrated communications campaign.
Fashion – Gieves & Hawkes
15th August 2016
“Don’t get me wrong, it’s great designing a collection but nothing beats seeing the difference it makes to how real men look wearing that collection.”
Professional Services – Shaw Chapman, recruitment consultancy
15th August 2016
Low profile but established legal recruitment practice.
Inspiring and securing investment to remodel a deprived area
15th August 2016
“They do what they’ll say they’ll do which makes them a fairly unusual PR consultancy.” Ros Kerslake, former Chief Executive, RegenCo – urban regeneration company.
EPIC – Professional Services – Securing Tenants Using PR
15th August 2016
“For six years, Kinetic has supported Warwickshire County Council’s business centres – specifically Eliot Park Innovation Centre.”
Professional Services – Birmingham Forward
15th August 2016
“You were a breath of fresh air… you’d got lots of very different ideas. Developing the vision, mission and values right at the beginning was key because it gave us some focus. You’ve definitely put energy back into our account. You’ve made us more excited about PR.”
Property – Cornbow Shopping Centre, Halesowen CIPR award-winner
15th August 2016
“Kinetic came to us ‘highly recommended!’ yet their positive, infectious, can-do spirit has exceeded our best expectations by a mile. There is an ability to rapidly get to grips with detail and to use that to produce highly positive results.”
Rugby Business Improvement District – Rugby First
15th August 2016
Kinetic played a major role in making Rugby BID a reality. They got to grips with some complex issues early on and their understanding of the BID process was second-to-none.” John Armstrong, former Rugby BID Project Director
Property – New Manor Developments
15th August 2016
“With one media release, they sold out our development.” Mike Coffey, Owner, New Manor Developments
Trust – how much do you have?
15th August 2016
Benchmark yourself against Britain’s Most Admired Leader 2015/16 – Carolyn McCall, CEO of easyJet
5 questions the ‘leave’ campaign needs to answer
15th August 2016
One of our account directors, Nicola Pledger, is looking for answers, like the other 48% of the population, as to what Brexit now means for the UK.
15 body language blunders to watch for
15th August 2016
Until you get to know someone, your brain relies on snap judgements to categorise him or her, predict what he or she will do and anticipate how you should react.
Malvern Mad Hatter
15th August 2016
Kinetic’s CEO and company secretary – Angela Podmore and her husband Mike – are cycling 101 miles in the Malvern Mad Hatter this weekend to raise awareness and funds in support of sufferers of pancreatic cancer.
PR and politics – spin or a whole new comms world?
15th August 2016
Remember Alistair Campbell? He was certainly the most talked about press secretary any prime minister had employed when he served as the ‘second most powerful person in Britain’ during Tony Blair’s reign at Number 10.
Do we have what it takes to make Antiques Roadshow?
15th August 2016
Paul Atterbury, of Antiques Roadshow fame, spoke on ‘The Power of the Poster’ at Worthing Library in early November and left me with greater knowledge of the history of brands as well as questions about the future and sustainability of our communications activities.
The death of customer service
15th August 2016
Customer service is the topic of this blog, or rather the lack of it. We’ve been working with ‘retail guru’ Angi Egan – a coach who goes into businesses large and small and shows them how to give their customers more while improving their business.
Next steps in social media
15th August 2016
So you’ve decided to take the plunge into social media. You know what you want to say, to whom and to what effect – but how do you start? And how do you know people will listen or even care?
How do you evaluate the black arts?
15th August 2016
I’d like to share with you how I spent my free time in December and over the Christmas break. While I did spend some fantastic time with friends and family, the majority of my time was spent researching and writing essays for the CIPR Diploma.
The power of personal reputation
15th August 2016
Here in the Kinetic office we’ve just switched to The Times as our regular daily newspaper. I’ve just read a piece in there about the latest crop of billionaires who are buying football clubs in the same way that most of us would buy a can of beans in the supermarket.
Day one of Birmingham meets the UK
15th August 2016
I am Kristina Kanne from Germany. I am studying in the Netherlands communication studies in my third year. Even my study is really practical I wanted to get some practical experiences in the real work life.
What would stop German people going to work?
15th August 2016
Kristina Kanne’s guest blog – After my first night in Birmingham I opened the curtains in the morning and everythink I saw was white. It was wondeful and it looked magical. So I decided to leave the house 10 minutes earlier because I would need to drive slower.
Should PR tell the truth?
15th August 2016
Long has it been in the making but I promised in my last blog that my next stop would be ‘churnalism’.
When does social networking go too far?
15th August 2016
At Kinetic, we are all still relatively new to the social media game. We now all have Linked In profiles – although some need more information inputting than others.
Goodbye, Kinetic
15th August 2016
Kristina Kanne’s guest blog – My time at Kinetic Communication is almost over. I still remember my journey to England and how feared I was…
A day full of Kinetic energy
15th August 2016
One day is not much time to gauge a prospective employer. What will they be like? Will they like me…will I like them? Will I know they like me? Will they know I like them? Ahh!!!
My first week on the job
15th August 2016
No doubt about it: my first week on the job was a whirlwind of education and discovery.
Mark-ups – sneaky? You bet
15th August 2016
There’s been an interesting development in the PR industry. The CIPR Professional Practices Committee has issued new advice on mark-ups. In other words, adding a surcharge to sub-contractors’ invoices, eg for printing, before passing on costs to the client. That industry-standard mark-up has been 17.65% for as long as I can remember.
Cheerio – what a ride it’s been
15th August 2016
I can’t quite believe this day has come – my last at Kinetic! As some of you know, I decided a few months ago that the time had come to re-evaluate my life and, mainly, my career.
Education and the future of the PR industry
15th August 2016
Two (linked) reasons for this blog… or three if you count James prodding me into it (welcome to Kinetic!).
Farewell from Oz
15th August 2016
It’s been a fairly quick rendezvous with Kinetic. A short but very sweet ride and I have enjoyed it all.
The Canadian recruit
15th August 2016
Two years ago, as a trainee broadcast journalist, I never would have pictured myself working at a communications agency. I’d been pre-programmed to assume any communications work, other than investigative journalism, was from the ‘dark-side’ of the industry. So when a friend told me about a ‘great’ company in Birmingham’s Jewellery Quarter, I approached with caution.
The importance of staying on message
15th August 2016
There are hundreds, if not thousands, of examples in recent times of where failing to tow the party line or coming off message have damaged a brand – Gerald Ratner and his “crap” sherry decanters, David Shepherd remarking that Topman’s target market was “hooligans or whatever” and Matt Barrett of Barclaycard who revealed he had advised his children never to get a credit card.
Business parallels with running a 10K
15th August 2016
I ran my first 10K race on Sunday (30 Aug 2009) in the Battle of Sedgemoor in Somerset.
The importance of an up-to-date communications plan
15th August 2016
It seems I’ve joined Kinetic at a time of great internal change. We’re looking to re-launch our new website soon, we’ve moved our blog onto WordPress and we’re encouraging our clients to embrace video and podcast technologies in support of their campaigns. Essentially we’re looking to offer multi-platform initiatives in support of our sustainable communication plans.
Just because you’ve always done it that way doesn’t mean you should keep doing it
15th August 2016
This blog is inspired by hearing the same sentiment echoed twice in the last couple of weeks.
First, by David Grove of Grove Industries at a speaker lunch organised by Birmingham Future. Mr Grove was making the point that sometimes the best companies in which to invest, buy or work with are those with a disengaged and disinterested management.
Why values are so important in business
15th August 2016
Businesses, like people, operate best when they’re governed by a set of values. That’s because values help employees understand the way in which they should conduct themselves and make decisions on behalf of the company.
Measuring reputation
15th August 2016
“Words are not enough,” warned Hilary Clinton at a press conference today. She spoke regarding Iran meeting its international obligations for its nuclear programme but her comment is equally valid for any organisation concerning reputation.
Seeing the wood for the trees…
15th August 2016
It’s the end of my second week at Kinetic, and I’m beginning to feel that the intricate inner workings of an organisation, from cooking oil to accounting, may take a while longer to get my head around than I first thought.
This blog could change your life!
15th August 2016
On Monday 12 October, one of North America’s most popular holidays will be celebrated in my homeland, Canada. Thanksgiving is a day dedicated to giving thanks, remembering your blessings and (I certainly can’t forget this very important part) eating!
Education and the future of the PR industry: take two
15th August 2016
Not sure how many of you will remember back to July this year and my submission date for the CIPR Diploma. Well, results have now come through and, to my relief, I have passed. All the stress was worth it!
Now that’s what I call ‘care’
15th August 2016
Any one listening to BBC Radio 4 Today programme yesterday (Friday 30.10.09) around 7.45am was treated to hear the difference made by someone’s who’s truly values-driven. Captain Chesley Sullenberger told of his heroic ditching of US Airlines Flight 1549 in January 2009.
Video killed the newspaper star?
11th August 2016
Over recent years a growing number of news organisations have been forced to compete online for an increasing percentage of their audience. Many outlets have found that a traditional service is no longer competitive enough to survive in the current market.
One month on from Snowdon!
11th August 2016
So, a month on from our epic climb of Snowdon (and the 16 hour team-building day that went with it!), what is the lasting legacy? Other than the fact my toenails – which have gone through purple, black, green and yellow – are now about to fall off!
Is PR dead?
11th August 2016
So, is PR in its traditional perceived form dead? Not a loaded question in the slightest! Three things have got me thinking about this – completing the CIPR Diploma, climbing Snowdon, and starting on the CIM Diploma.
Recruitment and diversity in the PR industry
11th August 2016
I recently attended an Employer Engagement event at Birmingham City University. This entailed three hours of ‘speed dating’ with over 40 students from the university studying PR, advertising, business studies and psychology.
Groom updates Facebook status and becomes overnight sensation
11th August 2016
A man who updated his Facebook status during his own wedding ceremony has caused controversy across the world. For many, the social media ‘prank’ was simply one step too far. But for others, the stunt generated the sort of free publicity many people only dream about.
What Tiger Woods should have known about crisis and issues PR…
11th August 2016
If you’ve not yet caught up then take a look at the BBC and track back through all of the links – sponsorship deals falling away, mistresses coming out of the woodwork and a fairly bizarre crash outside his house in Florida two weeks ago.
Why you could be vulnerable if you’re not online
11th August 2016
In my last blog we talked about how one man became an overnight sensation and drove traffic to his internet business through an online stunt which went viral. In this blog we’ll be talking about how social media has changed the way in which organisations and individuals interact with each other.
Starting out with social media
11th August 2016
There’s a whole world of people out there who are interested in what you have to say. Or at least, there could be, if you have something worthwhile to say and start saying it online. Online Journalism blogger, Paul Bradshaw, is an excellent example of how an individuals’ personal reputation can develop successfully online and spill out into the ‘real’ world.
£1 billion and counting – sustainable communications in the snow
11th August 2016
Business groups like the Federation of Small Businesses and the Forum of Private Business have warned that the economic cost of absenteeism this week because of the snow could reach £2 billion. It was estimated that 10% of the 30-million strong workforce couldn’t get in to work yesterday and the figure is a lot higher today.
The rise and rise of user generated content (UGC)
11th August 2016
I read an interesting piece of news from the Guardian Media group over the Christmas break, detailing some new roles within the business for an online local news project. Interestingly enough, this was something I was chatting to a friend about over a drink recently, and we both came to the same conclusion – it is inevitable.
Should online news be free?
11th August 2016
Should businesses and individuals be charged to access news content online or forward links to particular stories? Endorsed by the PRCA and CIPR, online news service Meltwater is taking the Newspaper Licensing Authority (NLA) to court over their attempts to regulate online news distribution.
Can you trust a PR person as far as you can throw them?
11th August 2016
According to a recent survey by PRmoment, PR is seen as the least untrustworthy profession by the general public.
Demos Kratos & power to the people
11th August 2016
I read an interesting article in today’s Times from Ali Campbell on election poster campaigns and was refreshingly surprised at his level of insight. ‘Here’s a seasoned political communicator with a handle on two way comms’, I thought, as I read his views on social networking and the power of digital conversation.
Reputation can be down to experiences outside your control
11th August 2016
We’re working on a number of new business opportunities in the leisure and tourism sector at the moment. As part of that, we were fortunate enough to be given the opportunity to spend 24 hours in Cornwall a few weeks’ ago.
BCU, Social Media and lots of Tea
11th August 2016
I was lucky enough to be invited to a great social media workshop recently hosted by a talented bunch of social media students at Birmingham City University.
On good authority…
11th August 2016
For those Social Mediaites that don’t already know, there’s a war going on, and its a sticky one between the public sector and the web. I was fortunate enough to find this out at a recent event, excellently organised by the Social Media students at Birmingham City University, called Authority 2.0.
Professionalization in the PR industry
11th August 2016
We recently attended a lunch at Bank in Brindleyplace (very nice food!) with the PRCA Midlands group and representatives from PRCA HQ in London. The PRCA is putting a lot of time, energy and resource behind campaigning to see PR recognised as a professional industry and this includes media relations, some newly-launched qualifications and the Find a PR Agency service (FAPRA).
“Tea or Coffee?” asks the work experience girl!!!
11th August 2016
I left Birmingham University last summer with a 2: 1 Honours Degree in Media, Culture and Society, wide eyed and keen to enter the world of public relations.
Measuring PR
11th August 2016
Recent weeks have seen the PR industry come together to discuss evaluation (again) and come up with innovative new solutions (again) to justify our existence to clients (again). You can read some of my thoughts on the Barcelona Principles on my blog.
Keeping it simple
11th August 2016
Recently, I’ve had the privilege of doing a little work with Birmingham Future, thrive and BVSC – the Centre for Voluntary Action on a campaign – Become Richer, Work for Nothing.
Social CRM, the way forward?
11th August 2016
The phrase ‘listening to your customers needs’ sounds like such a 1980s business cliché, albeit one that still rings true for any business. Keeping up with what your customers needs are, however, can be a tricky thing to do, especially in the digital world where information, attitudes and demands are carried so quickly via the web.
#ihprc Practitioner views on an academic conference
11th August 2016
I’ve just returned from the First International History of PR Conference and wanted to share a few thoughts from the practitioner perspective of attending an academic conference.
The power of reputation
11th August 2016
Birmingham City University Business School hosted an event on Britain’s Most Admired Companies – annually featured in Management Today.
Environmental Technology – REG Biopower – Living Fuels
9th August 2016
“If every consultant worked like you – as in ‘we will do this and it will cost you that’ and delivered on the ‘this’ for exactly ‘that’ – how much happier would business be.” Rob Murphy, Operations Director, Living Fuels /REG BioPower
We’ve extended our #BlackFriday Deal
9th August 2016
Is your business in need of some help understanding its communication needs? We have a mini reputation audit up for grabs until THIS FRIDAY – for only £99!