Author: Elle Shaw

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Content marketing
Elle Shaw

How to build a robust PR strategy

Creating a PR strategy can be challenging, so here are three helpful tips for getting started. Firstly, it’s important to establish why it’s important for

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letters spelling marketing
Content marketing
Elle Shaw

What is ethical marketing and PR?

With the global drive for sustainability and consumer conscious brands, to effectively reach their target market, businesses must adhere to open, transparent and accountable business

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paper saying marketing strategy
Content marketing
Elle Shaw

Successful PR on a budget

Trying to figure out how to successfully manage your PR on a tight budget? No matter the size of your company – or your budget

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letters spelling social media
Content marketing
Elle Shaw

PR vs digital marketing

PR vs digital marketing – what’s the difference and which is best for your business? In the increasingly digital business landscape, it can be difficult

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zoomed in emojis on phone
Digital marketing
Elle Shaw

How to use emojis effectively

Using emojis – in the right way – can make your brand’s social media content more fun and creative. However, while they can increase post

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