“Kinetic is increasing the visibility of our brand year on year. They’ve delivered double what they promised and it’s mostly top notch quality, message-rich editorial in our key media. The return on our investment’s also increasing. Brand value has returned ten-fold on our PR spend. Together, we’re a potent business partnership which is critical as we move from EventServ to Actavo Events.”
Emily Huddart, business development manager at Actavo | Events
Problem
- Increase visibility in events trade publications
- Have the reputation in the events trade as the ‘go-to events infrastructure supplier’
Solution
- Kinetic identified how Actavo | Events stood out by guaranteeing to always go the extra mile.
- Real-life, case studies:
- were tightly focused on the needs of a handful of top, trade media
- showcased innovative use of resources
- demonstrated collaborative partnerships with clients and world-class manufacturers.
Results
- Actavo | Events is now a thought-leader in event infrastructure.
- Increased visibility of the Actavo | Events brand through by-lined authoritative features which have appeared in top trade titles including Stand Out and Access All Areas.
- Return on investment is continually increasing.
- Development of a range of case studies and news stories shared on all digital platforms.
