Actavo | Building Solutions.
“We’ve grown our business year-on-year and I’m sure Kinetic’s played an intrinsic part in the growth.
“They understand our business inside out. They helped our business stand out in a highly contested market and they’re constantly delivering above and beyond what we expect by generating compelling content which leads to brilliant results in top trade bibles and other media outlets. They feel like an extension of our team.
“They’re quite different to all the other PR consultancies I’ve worked with – in a good way!”
Matthew Goff, director of operations at Actavo | Building Solutions.
Problem
- Actavo Building Solutions wanted to be seen as a significant player in offsite construction and be the first port of call for all robust modular construction needs with design flair.
- Wanted to demonstrate to the trade media that fast-track, modular, construction programmes deliver more quickly compared to traditional methods.
- A tighter focus on a key sector, education, whilst still providing news content for other sectors it serves including healthcare and commercial.
The Idea
- Kinetic identified that Actavo’s guarantee to deliver projects on time, on budget and in full made it stand out.
- A rich seam of content was showing how offsite construction helped education authorities accommodate sharp rises in school pupil numbers.
- Healthcare provided another focus to share real-life lessons through case studies and by-lined authoritative features.
- Client was profiled as the ‘go to’, offsite industry key player for projects which perform as traditional buildings do but are operational much faster due to tighter programmes.
- All content integrated with social media generating conversations and leads.
- Compelling, rich media content – time-lapse video of project’s construction placed with top trade titles which throw links back to the website.
- Launched and built followings for Actavo | Building Solutions on a variety of social media platforms including Twitter, Facebook and LinkedIn.
Results
- Actavo Building Solutions is now a thought-leader in robust offsite construction.
- Sector focus has made a marked contribution to the client’s bottom line.
- Surpassed guarantee, coverage seen in all tier one titles.
- By-lined authoritative features.
