A large cruise liner from Hurtigruten sailing on a still lake. Blue sky and green hills behind it.

Rotten fish to power Norwegian Cruise liner’s newest ships

Rotten fish to power Norwegian Cruise liner’s newest ships Hurtigruten, one of the Nordic region’s most famous...


How losing trust can alienate customers

How losing trust can alienate customers. Nissan CEO, Carlos Ghosn, hit the headlines this month as he was arrested...


Rang-Tan: no palm oil Christmas

Rang-Tan: no palm oil Christmas Iceland’s Christmas campaign hit the headlines last week as their ad was blocked from...


A white background, 3 black rings with the words why in the centre in blue, how in rgeen in the middle and what in red on the outside

Why start with why?

Why start with why? When starting a new job, you prepare yourself for a variety of things – meeting the team, learning...


I don't yet know what I don't know

Starting any new job can be intimidating. I feel as though I’m setting sail on an adventurous voyage having never...


In the words of Talking Heads: “How did I get here?”

In the words of Talking Heads: “How did I get here?” It is an odd chain of events that brings me to the doors of...


Work experience at Kinetic HQ

Working with Kinetic was all by chance. I had bumped into Angela during a local CIPR event that featured my university...


Trust and Resilience: How has Arsene Wenger secured the title of football’s longest-standing manager?

Yesterday marked Arsene Wenger’s 21st year as manager at Arsenal, making him the current longest-serving football...


A woman is at a laptop. her hands are on the keyboard and she is typing. There is a sunset in the background

How to write a media release

In the era of digital marketing, attention spans are now shorter than ever – 8.25 seconds to be exact. Many may...